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Run the Boroughs, New Balance Team Up on Upcoming Made in UK 991

author
Luis Torres

New Balance is at the top of the food chain with the help of its collaborators: Aimé Leon Dore,  Joe Freshgoods; Salehe Bembury; Kith; Stone Island; Bricks & Wood. The list goes on. The Boston-based brand is successfully tapping into every corner of streetwear and sneakers with its archive.

The brand goes into its Made in UK archive for its latest collaboration as London-based run club, Run the Boroughs, brings energy to the Made in UK 991. The upcoming Run the Boroughs x New Balance Made in UK 991 “Virgin Money London Marathon” harnesses London’s dark concrete roads and gloomy conditions with the help of the silhouette.

The Run the Boroughs x New Balance Made in UK 991 “Virgin Money London Marathon” releases on September 29 for $260 on NewBalance.com and select retailers. As always, our sneaker monitors and release day strategy will have members ready for drop day.

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