The brand with the three stripes is in the Holiday spirit.
This week, adidas has launched its first-ever edition of ‘Community Archives’. The zine spotlights the hidden and untold stories of the individuals who have shaped sport, culture, and community. Rooted in adidas’ long-standing grassroots impact, the zine aims to honor these changemakers while inspiring the next generation to carry the legacy forward.
Over the past five years, adidas has worked with community leaders, cultural creators, youth programs, and purpose-driven partners to build a shared ecosystem of impact. Community Archives reflect that work, serving as both a celebration and a living record of the milestones, movements, and collaborators that have defined this journey.
The zine spotlights a wide range of Black & Brown voices whose leadership exemplifies this impact, including Wanda Cooper-Jones (mother of Ahmaud Arbery & social justice leader), Dr. D’Wayne Edwards (Founder & President of Pensole Lewis College, first & only design-focused HBCU), Candace Parker (WNBA All-Star & President of adidas Women’s Basketball), along with other WNBA stars like Aliyah Boston, Erica Wheeler, and Nneka Ogwumike, among other athletes and community leaders.
“As you turn these pages, I invite you to see beyond the words and photographs—see the dreams that are unfolding, the futures being built, and the enduring truth that one life can spark a movement of change. May this zine serve as both a celebration of what we have accomplished and a call to continue the work of lifting young people higher.”
– Wanda Cooper-Jones, Mother of Ahmaud Arbery & Founder · Ahmaud Arbery Foundation
“These are our stories—archived. A beautiful expression of community in action. The quiet acts of courage, the bold leaps of faith, the undeniable potential of every young person we’ve connected with—a gentle reminder of how, together, we transcended a moment in time to shape a movement. Powered by sport. Powered by you.”
– Ayesha Martin, Senior Director of adidas Purpose Marketing
As of Monday, December 1, adidas is inviting adiClub members to get into the giving spirit. For each 100-point contribution by adiClub members, adidas will donate $1 (up to $50,000) to support Boys & Girls Clubs of America with their goal of bringing wellness programming to youth in the US.
Interested adiClub members can visit the adiClub Point Shop in the adidas app to donate points from now until Dec 31, 2025.
