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adidas FUTURECRAFT Loop Program Debuts With Fully Recyclable UltraBoost

The first adidas FUTURECRAFT Loop, the first shoe from its innovative new subline, is on its way. Debuting with the UltraBoost “Made To Be Remade”, the shoe features no exposed seams, no dyes, and no glue, with everything from the knit to the adhesive created from previously used materials. Scan the QR code on the tongue and you can register the shoe into adidas’ recycling program where the shoe will be recycled yet again to make further FUTURECRAFT Loop products.

The adidas FUTURECRAFT Loop UltraBoost “Made To Be Remade” debuts April 22nd for $180 USD.