adidas is celebrating Pride Month with an upcoming Ultraboost 5.0 DNA colorway. The multicolor version of the 5.0 DNA translates the colors of the Pride flag onto the Primeknit upper.
In addition to the colorway, the pair features a “Love Unites” tag on the heel and tongue of the shoe as an extension of the colorway’s significance.
The celebratory adidas Ultraboost 5.0 DNA releases on May 15 for $180 at adidas.com and select retailers.
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