PitchSavy: adidas Y-3, Real Madrid Combine Sport & Fashion for Club’s 120th Anniversary

PitchSavy is the latest vertical at SoleSavy, covering the biggest news at the intersection of football, fashion, streetwear, and sneakers. 

---

Real Madrid and Yohji Yamamotoâ€s Y-3 adidas partnership are teaming up.

The Y-3 label took on Los Blancosâ€Â third kit for the 2014/15 season. Years later, adidas Y-3 for Real Madrid is back for more. Aligning with the clubâ€s 120th anniversary and the 20th anniversary for the adidas Y-3 partnership, the legends in their respective fields deliver with an on and off pitch collection.

The adidas Y-3 for Real Madrid “The Ceremony” collection is rooted in avant-garde design that stays true to the clubâ€s heritage and Y-3â€s signature elegance and premium design cues. “The Ceremony” collection includes black fourth kit with white accents and a pink goalkeeper kit with white accents for the Real Madrid menâ€s team — both featuring Y-3 branding and “hand-painted” stripes, numbers, and names.

Additionally, the on-pitch collection features a warm-up top, an anthem Jacket, and pants with reflective prints & laser-cut details. Meanwhile, the off-pitch offerings include an all-black t-shirt featuring the Real Madrid crest & the Y-3 logo on the back, a premium scarf, and a wash bag for Y-3 fans and Madristas to enjoy.

Yohji Yamamotoâ€s signature black aesthetic is front and center of the campaign, which highlights Madridâ€s menâ€s and womenâ€s first-team stars, including Misa Rodríguez, Karim Benzema, and club legend Iker Casillas.

The adidas Y-3 for Real Madrid “The Ceremony” collection releases on March 18 at adidas.com, Real Madrid team stores, and Y-3 retailers. As always, our monitors and release day strategy will have members ready for drop day.

Stay tuned to SoleSavy for more football news from your favorite brands and clubs, including adidas Y-3 and Real Madrid.

How to Buy Sneakers & More for Retail

Join SoleSavy to buy the sneakers and more you want for retail. Weâ€ll help you grow your collection with our technology, such as Drop Alerts, Assist by SoleSavy, giveaways, exclusive releases, and more.