In a new move for the brand, adidas is now lowering the MSRP of the Yeezy Boost 700 from $300 USD to $240 USD in efforts to improve sales. likely in part to the retail price substantially higher than their comeptitors’ lifestyle sneakers. This has resulted in adidas pulling Yeezys off of shelves if a store fails to sell-through within a few days to feign the look of exclusivity and success. As we mention in our most recent episode of the SoleSavy podcast, a price reduction would be a great way to improve sales. This $60 USD price reduction will be reflected internationally according to the respective region’s currency. The next Yeezy 700 rumored to release will be the “Sun” colorway on January 23rd, 2020.
