Nike is doing some kind of “worldwide” Air Max Day initiative on March 26th. According to the page, they are “taking you on an interactive journey around the globe to experience and discover the incredible communities and cultures inspired by Air Max’s iconic design”.
It’s set to take place from 3AM EST to Noon EST which I imagine is the best time to do worldwide for this to work.
Register here: https://www.nike.com/events-registration/event?id=1615478633672