By Luis Torres
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The community will forever be at the core of sneakers, creators, and culture. Bricks & Wood embodies that communal bond to perfection. Based in South Central Los Angeles, the brand is more than just threads and comfort — it’s about being a beacon of inspiration and art for all to experience.
After the initial tease of the collaborative partnership between B&W and New Balance, we finally get an official look at the upcoming pair.
The rollout and inspiration of the Bricks & Wood x New Balance 57/40 lines up with the South Central staple’s Jungle to Jungle short film. The film and the colorway relay the Los Angeles experience and pay homage to Black America.
The vibrant green colorway pays homage to the LA neighborhood founder Kacey Lynch is so passionate about. For New Balance, the mash-up is a continuation of the meaningful partnerships the brand continues to form and reflects a desire to support Bricks & Wood’s mission of using fashion and footwear to address larger societal issues and perceptions.
“Jungle to Jungle is not just a story about one individual, but rather a magical journey into what possibility looks like turned inside out,” said Bricks & Wood CEO and Founder Kacey Lynch. “Although the story being shared is about the little boy from South Central who grew up and designed a shoe, Jungle to Jungle, is also testimony for youth everywhere that dreams come true. Nuances and narratives are pieces of yourself that are merited to be on screen. Jungle to Jungle is a film that turned a sole collaboration into a conversation.”
The Bricks & Wood x New Balance 57/40 releases at Bricks & Wood on May 27, bricksandwood.com on May 28, and globally on June 4 at www.newbalance.com for a suggested retail price of $150. As always, our release day strategy and monitors will have members ready for drop day.
Keep it locked for more New Balance news, and head over to SoleSavy to learn more about the most genuine sneaker community out there and how to buy releases like this one.
