(Lead image via Yahoo!)
Bronny James is already signing deals.
The 17-year-old player at Sierra Canyon announced a name, image, and license (NIL) deal with PSD underwear. The move by the undergarment company comes as no surprise with its history of star athletes in the past, with Kyrie Irving and Jimmy Butler being the most prominent.
The partnership between James and PSD Underwear adds to the latest NIL deal among athletes who look to build on their brand.
While NIL deals are typically made with college athletes, Darren Rovell notes that California high-school athletes can partake as well.
Stay tuned to SoleSavy for more industry news.
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