Dickies has long been a staple in the skateboarding world. The brand’s commitment to quality garments originally meant to tackle tough working conditions was quickly adopted by skateboarders.
Now, Dickies and its stake in skateboarding are becoming one. The Dickies Skateboarding department is officially becoming a subdivision of the brand at the end of the month, according to Joe Monteleone, Brand Manager at Dickies Skateboarding at Dickies®, a VF Company.
While exact details of the transition are unknown, we can expect a whole new line of product, advertising, and more that immerses itself in the skateboarding world with Dickies’ vision, commitment, and unwavering quality.
In addition to its inline possibilities, the move is exciting for the industry as a whole as Dickies’ parent company, VF Corp, is well-equipped with Supreme, Vans, The North Face, and others under its brand umbrella. The possibilities of what to come are endless. Maybe a collaborative Supreme apparel collection or a Vans x Dickies footwear launch? Time will tell.
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