Dua Lipa and PUMA have announced their apparel and footwear collection, inspired by butterflies and rooted in Lipa’s heritage.
The ’90s inspired four-piece capsule previews what’s ahead for 2022 and the rest of the collection. The collaboration features a new logo that is symbolic of the partnership, bringing together Lipa’s name and the PUMA formstrip which transforms into an iridescent butterfly.
The collection is headlined by the Mayze, one of her favorite shoes from the brand. The triple-black leather Dua Lipa x PUMA Mayze “Flutur” is built with stacked midsole, zig-zag stitching on the formstrip, Dua Lipa’s signature logo on both the tongue and the insole, in addition to two lace options.
“For me butterflies are more than just beautiful creatures, they represent so much, like transformation, hope, and metamorphosis, over this past year the butterfly has become especially symbolic and meaningful to me,” Dua Lipa said. “The name of the capsule, ‘Flutur’, is the Albanian word for butterfly. I chose it to pay homage to my heritage while also celebrating this new beginning with PUMA.”
The Dua Lipa x PUMA “Flutur” collection releases on December 18 on PUMA.com. The capsule ranges from $30 – $110. As always, our sneaker monitors and release day strategy will have members ready for drop day.
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(Images via PUMA)
