Rather than host a raffle or an FCFS release, Dutch retailer Oqium found a very clever way to get their shipment of Off-White x Air Jordan 4s out of the hands of resellers and onto the feet of real enthusiasts. While still encouraging social distancing, Oqium announced a day-long scavenger hunt of sorts where customers were asked to walk out into the real world to one of over 100 locations in the city of Amsterdam where code would be distributed to customer’s phones through geo-location allowing you to purchase one pair of the hyped collab. As you can see below, Oqium’s creatives put strategically placed the 100+ geo-tagged spots so as to make a Jordan Jumpman logo out of the city.
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