In this episode, we discuss the current news cycle and PR climate surrounding Jordan Brand and what it can do to change the narrative. Despite a record 7 billion in revenue, there is a negative narrative amongst sneakerheads thanks to increased units, discounts, and competition. Marco shares his experience helping the Jordan Brand Global Communications team navigate a similar challenge in 2017 and how the brand turned things around. The conversation touches on the importance of energy through product and storytelling.