The Air Jordan 1 ‘Skyline’ is set to release this Saturday, April 8th as a NBHD North America exclusive. Within the last year, you’ve probably seen the NBHD term thrown around a bit when it comes to certain releases from Jordan. Usually, there is added energy for this type of release, with activations held at the boutique level. But what exactly does it mean and why should you care?
We break down everything we know about NBHD releases below.
What is a NBHD Release?
A NBHD release basically means that the sneaker will only be available at select independent boutiques. Usually, this means no initial release on Nike.com or on SNKRS. Some boutiques get access to release a week early, and usually there is heavy marketing + activations involved to drum up energy for the sneaker.
What is the method of choosing stores and releases?
A NBHD store is Jordan & Nike’s cohort of stores that are located in communities across the globe.
Most stores that are chosen have a passionate community base that support at a local level.
Examples of NBHD Stores
It really depends on the release but some stores that you may be familiar with include:
- Oneness
- Social Status
- Notre
- Darkside
- UNDEFEATED
- Top Fashion
- Stash
- Extra Butter
Here is the list of stores stocking the Air Jordan 1 ‘Skyline’ (via SNKRS):
Examples of Past Releases
Corporate – Rebellionaire AJ1
Sole Street Shoes – Rebellionaire AJ1
Undefeated – Rebellionaire AJ1
Centre – Heirloom Jordan 1
Our Favorite NBHD Air Jordan 1 Skyline Releases
Top Fashion – Chicago, IL
Extra Butter – New York City, NY
Phenom – Sacramento, CA
Bodega – Los Angeles, CA
