Foot Locker Announces New Senior VP, General Manager of WSS

Foot Locker has named Blanca Gonzalez the Senior Vice President and General Manager of WSS. In her new role, Gonzalez will lead the companyâ€s branch that serves its largest Latino consumer base.

In a statement, Gonzalez announced she was “honored to join Foot Locker, Inc. as General Manager of the WSS banner.”

Foot Locker also revealed their plans to develop WSS into the companyâ€s next $1B banner. They hope WSS can achieve this goal by supporting the companyâ€s existing “Lace Up” initiative dedicated to reshaping its position in the sneaker world, preserving relationships with existing partners, and establishing long-lasting relationships with the Latino community.

“I have watched WSS grow its footprint in Latino communities by investing in authentic and culturally relevant touch points with its customers,” Gonzales said. “WSS has proven to demonstrate a high level of cultural awareness that honors and respects the richness of the Latino experience. Together weâ€ll build on this relationship, continuing WSS’s success and growth while being keenly focused on how we best serve the communities where we operate.”

Gonzales accumulated almost 20 years of experience in Marketing, Merchandising, and Sales with Nike before she was appointed the next SVP and GM of WSS. She will step into her new position starting May 15th, 2023.