Foot Locker and Kids Foot Locker have unveiled their brand new global holiday campaign “Celebrate,” which highlights the diverse, inclusive, and global members that make up their community. The brands will produce a series of digital and social content pieces, which will largely center around family and various giveback initiatives this holiday season.
The campaign is led by their store team members and also includes talent such as Dixie D’Amelio, Lauren London, Mikey Williams, and The Enky Boys, as well as notable Foot Locker collaborator Don C and the Creative Director of their women’s business, Melody Ehsani.
Foot Locker recently hosted a series of giveback events in celebration of North America’s Giving Tuesday. which centered around the power of holiday meals to bring people together in markets including Los Angeles, Chicago, Detroit, Atlanta, and Toronto. Foot Locker will host community giveback events in major markets across the globe with the goal of surprising community members with access to their favorite products. The brand will continue to roll out a variety of giveback events in key markets across the globe throughout the holiday season.
“While we can’t ignore the difficulties that so many have felt over the past year, we wanted to take this time to celebrate all of the people that have brought joy to our lives and others,” said Jed Berger, Global Chief Marketing Officer, Foot Locker, Inc. “Our communities are what make us who we are, and this holiday season we are proud to focus on the Foot Locker family across the globe.”
Foot Locker’s partnering brands, such as LCKR by Foot Locker, All City by Just Don, and Melody Ehsani, will release exclusive holiday collections in-store and online.
Stay tuned to SoleSavy for more Foot Locker and other sneaker-related industry news.
