There’s no sneaker culture without Black culture. As we approach Black History Month, Foot Locker has announced its second Sole List class, which highlights, celebrates, and amplifies the work, identity, and passion of changemakers in the sneaker and fashion industry alike.
These photographers are breaking down the barriers and are reclaiming the Black image and narrative with their work.
We had a chance to talk with photographers Joshua Renfroe, Flo Ngala, and Andy Jackson to learn more about their journeys, their work, and what it’s like to be recognized by Foot Locker and its Sole List award.
Joshua Renfroe
Tuskegee, AL
SS: Since summer 2020, brands and retailers pay were more intentional about giving Black creatives and Black artists their proper due and platform to showcase their work. Whatâ€
JR: Itâ€
SS: What influences your creative process in capturing inherent Black storytelling?Â
JR: Anything and everything. Within my arty, I like to intermix a reality with fantasy. With that, I like capturing a familiar environment but utilizing the concept of how everything comes to life whether post-production or color grading, etc., as decoration to make it feel cinematic. I like taking something relatable and making it feel cinematic. Cinema is a big influence. I feel more connected to work that reflects a personal experience or things that I personally admire.Â
SS: Whatâ€
JR: It feels good. I feel very grateful for everything Iâ€
SS: I remember scrolling through your Instagram and seeing an image that read “Black Boy Fly,“ and I immediately thought of Kendrick Lamarâ€
JR: You hit the nail right on the head. It was inspired by that track, I remember reading it and it stuck with me. It served as a double entendre to me. Obviously, as a nod to Black men for our aesthetic that is so appropriated and appreciated. And also a call to action for Black men to soar and fly amidst all the obstacles in society. It derives from that Kendrick track. There were two white women who did a book analyzing the “Darker the Berry;†it felt interesting someone, not of Black culture, doing something like that and profiting off Black culture. I felt like it should come from someone Black. Part of it was in response to taking back ownership of Black culture. The genesis of it is self-love, ownership, and artistic freedom.
Self-love: when I moved to NY, I had this new sense of pride in being Black. I always loved being Black and my culture, but when I entered a more industry-facing community I started to see things I love growing up right before my eyes. I had a different interaction, and I was appreciative that this is what my culture produces. Also in totality when thinking about the leasers that paved the way.Â
Ownership: I wanted to do something authentic that was for Black culture created by someone in the Black community to combat the entities that profit off the Black aesthetic. We should be the primary beneficiaries. This was my way of doing that. There are so many ways to, but at the moment I saw this as a great benefit as a young Black man to create a piece of art that people can purchase that celebrates the culture. If people like arenâ€
Artist freedom: When you are connected with your purpose, you start to be intentional about the moves you make and your legacy. I wanted to make a project where I didnâ€
SS: Whatâ€
JR: It means a lot. Iâ€
It was a highlight for a lot of people who got a new pair of sneakers either for the holidays or for the first day of school. You have a sentimental connection. I take that experience to being a hard-working artist and now being acknowledged by Foot Locker and to be on a large platform to share my art is a nice full-circle moment.Â
SS: Whatâ€
JR: I think of it as the duality of the man and the art. I hope people see me as someone who was resilient, ambitious, and loved life. I know challenges present themselves, but I want to be viewed as someone intentional in creating a happy space.
As an artist, I want people to feel a special emotion when they view my work even if they donâ€
Flo Ngala
New York, NY
SS: In summer 2020, a lot was going on. Emotions, protesting, and advocacy within the Black community and abroad. As a result, brands, retailers, and partners were finally giving creatives their platform and resources though under not-so-ideal circumstances. Whatâ€
Flo Ngala: I remember going from being in the endemic in the house to protesting. It was important to engage as a Black artist and a Black woman. The duality of my own life hit me fast. Iâ€
SS: Throughout history, Black women have been at the forefront of social justice movements but in society as well. As a Black woman, how much did your identity impact your perspective in the industry and world at large?Â
FN: The way I see and approach the world has to do with the culmination of my experiences. I grew up a figure skater and my parents are West African immigrants. Within my passions and hobbies, there arenâ€
I think the way I grew up and the expressions of Blackness I saw in Harlem inspired me and the way I saw New York, the music industry, and the fashion world.Â
SS: Your work captures that very spectrum from photographing Cardi B to Stacey Abrams. Whatâ€
FN:Â It means the world to me 26 and a half. I started taking pics at 21. I started off with heavy-hitters like Gucci mane and Cardi B, who are iconic artists and leaders of the culture. To be vetted by that caliber of artists meant a lot.
From there, Iâ€
The pressure is being pushed on companies that diversity and inclusion is prioritized. Iâ€
SS: Itâ€
FN: Itâ€
SS: Whatâ€
FN: Being able to be on this platform means a lot. The process behind it and the intention I really appreciate. I see how important to have your set and crew reflect the talent and the production process.
In general, Foot Locker is a cultural staple. In my own neighborhood, I remember going to Jimmy Jazz during Back-to-School. Itâ€
SS: Whatâ€
FN: I want to represent a young person who came and did things in her own way. Not in a rebellious way, but in me being outspoken and excited. I want people photographed by me that they see something that makes them feel seen.
Weâ€
I want to make an image so good that people canâ€
Andy Jackson
Camden, DE
SS: Summer 2020, a lot changed. Discourse, protest, emotions. Late but nonetheless, brands gave Black artists, creatives, and people a platform and an opportunity to shine. Since then, whatâ€
AJ: For me, it was being able to have the opportunity to properly showcase the different facets of the culture and different people. I never really had the chance to do so. When youâ€
Despite you coming from a diverse background, thatâ€
Then everything started happening, then I felt like I didnâ€
SS: Thereâ€
AJ: I was never uncomfortable doing it, but I was doing certain things before to make it feel like I was being inclusive and thinking it would be leading to more opportunities. After everything that happened, I realized that I didnâ€
SS: Whatâ€
AJ: Itâ€
I did a fashion editorial in fall 2020, and the inspiration was that gaudy aunty who likes to wear big jewelry and has a kitty wig. That feeling of “I know that aunty†was my inspiration. My own personal lived in African experiences of fashion and culture.Â
SS: Whatâ€
AJ: I donâ€
The juxtaposition of country life to city life is different. Delaware is changing a little bit since thereâ€
SS: Youâ€
AJ: Itâ€
Iâ€
Over a year later, I shot all these cool people after leaving my full-time job.
SS: What was it like leaving your job to pursue photography?
AJ: I was actually let go, And it’s okay to experience humiliation in saying that. That was one of the hardest moments in my life. Then February everything was getting serious and then in March, everything shut down.
I was spiraling and didnâ€
Thatâ€
SS: Whatâ€
AJ: I want people to see themselves in it and relate to them. “Iâ€
SS: Whatâ€
AJ: Itâ€
SS: Whatâ€
AJ: I want to show and depict that you can see all different kinds of people and all different facets of life. My thing right now is to show Black people in fashion. We donâ€
Congrats to Joshua, Flo, and Andy. You can learn more about Foot Locker’s Sole List here. Stay tuned to SoleSavy for more sneaker and fashion news across the industry.Â
