Basketball and sneaker culture help influence everything from the music we listen to to how we dress and even what we eat and drink. Outside of the obvious endorsers like athletes and collaborators, the creative executives behind the scenes play a big role in what products break into pop culture. Today, five of the most influential figures from the worlds of sneakers, professional sports, and media announced a new brand created for the next generation of coffee drinkers, Beekeeper Coffee.
The idea for the ready-to-drink coffee brand was brewed up by Fara Leff (Chief Operating Officer of Klutch Sports Group), Paul Rivera (co-creator and co-host of “The Shop” and Chief Brand Officer of Springhill Co.), David Creech (founder of Adopt and longtime Nike and Jordan Brand design leader), and Andrew and Nate Forbes (owners of the Forbes Company and former owners of the Cleveland Cavaliers). “The Beekeeper Coffee brand represents the freshness we will deliver to the industry by bringing our world to it. We are leaning into a bold brand identity, impactful storytelling, and top flavors that consumers love,” Creech said.
Beekeeper Coffee is available in Vanilla, Mocha, and Caramel cold brew lattes, and a Double Black cold brew at beekeepercoffee.com