With the recent announcement of Supreme’s upcoming COVID-19 relief Takashi Murakami Box Logo tee, which will see 100% of proceeds going to HELP USA, other corporations have begun to follow in their footsteps. Online secondary market and resell platforms Grailed and StockX have decided to donate their percentage of fees obtained from resales of the shirt to HELP USA, as opposed to making a profit from the sales themselves.
Knowledgable that reselling of such a high demand product will be inevitable regardless of its ties to charity, both platforms have taken this as an opportunity to do some extra good. This means that only will the initial sales of the Murakami Box Logos raise thousands of dollars for HELP USA, but any resold for exorbitant prices will see a portion of that money go back to HELP USA.
The repurposing of inevitable reselling has resulted in a great way to pay it forward and help those most in need during this international pandemic.