Michael Jordan changed how fans followed sports by creating player-first fandom like no other sports figure before him. Now, through HEIR, his son Jeffrey Jordan has created an app that brings that fan experience into the digital age. Aimed at Gen Z sports fans, the newly launched HEIR app promises unparalleled access to some of the top athletes in the world. The iOS app lets fans chat directly with their favorite athletes, access highlights within seconds, participate in games, earn rewards, and more.
Highlighted by Anthony Edwards, Lonzo Ball, Tyler Herro, and RJ Barett, HEIR’s star-studded roster provides fans a mobile-first approach to highlights, stats, and more. Additionally, direct access lets fans get to know the personalities behind their favorite teams in a way previously unseen. The app will launch with 23 consecutive celebratory moments to coincide with the first 23 days of the NBA Playoffs.
The HEIR app is available on iOS only and is free to download from the Apple App Store.
