Whenever Union LA & Jordan Brand link up, you know it’s going to be a hit.
After a monumental collaboration in 2018, Union is back with another Jordan 1 collab, but with a special twist.
Despite the mixed reviews when leaked images came out, sneakerheads have had this shoe on their radar since, and we finally have a release date, as well as an accompanying campaign.
The Union LA x Bethie’s Beauty Supply x Air Jordan 1 is set to officially release on August 24th, 2023 at Union.
Here’s everything we know about the release, from stock to price to release style. Bookmark this page, because we’ll be updating frequently as the release date nears.
Also: make sure you download the DROPS by SoleSavy app to keep up with all things Union x Jordan 1, as well as any other upcoming releases.
Release Information
Union LA x Bephies Beauty Supply x Air Jordan 1 High OG
$200
August 24, 2023
Union LA x Bephies Beauty Supply x Air Jordan 1 High Elevate
$200
August 24, 2023
How To Buy – Online
We anticipate the Union x BBS x Air Jordan collection to release on Union’s site like past boutique-exclusive online releases such as Union, A Ma Maniére, Patta, and Concepts utilizing a secret site for the release.
For those who aren’t as familiar with a secret site release, the main site will typically go into password protect mode about an hour or so before the release. Once the website opens back up, there will be a button that says ‘Shop Now’ (or something along those lines) in which you click and will be re-directed to the new secrete site/domain. They key here is to cart something as quickly as possible, and then get into the queue.
Note: in the past, we have gotten access to the new domain a couple of minutes before, which really helps at drop time when every single second matters. We will ONLY share this with premium & mobile+ members.
Make sure to log into both Shop Pay beforehand, as it’ll really speed up the process once at checkout.
How To Buy – In Person
Union has just announced their LA County only raffle on Instagram. The raffle will be held at their La Brea storefront located at 110 S. La Brea Ave. LA, CA 90036, on Sunday, 08/13 from 9 AM to 6 PM.
You can find more info below:
Stock Projections
As of now, there is no concrete word on if these will hit other retailers other than Union and SNKRS. With that in mind, we can expect the stock to be pretty healthy on Union’s site as all of their past collabs have been.
If you remember, the original 1s, 4s, and KOs, were all very doable with the right preparation. We expect the stock to be similar if not more than all of those past releases.
How A SoleSavy Membership Can Help
If this sneaker is a must have for you and you don’t wan to to pay resale, consider upgrading to a Premium membership. These will probably settle at 1.5-2x the retail price on the aftermarket, so getting this pair for retail would already pay for your yearly membership price ($240).
Leading up to release day, we will provide up to date information in our slack community regarding:
- Stock levels
- Site Updates
- Shopify Bot Protection Updates
- Live Release Lounge
A SoleSavy membership includes Live Release Lounges on highly-coveted releases. We’ll:
- Provide you early links minutes prior to drop
- Help you navigate through the new product page when it drops
- Troubleshoot any issues with payment or site error
Every second counts on release day, especially for in-demand products like this one.