In case you missed it, here’s what happened this week in women’s fashion, sneakers, sports, pop culture, and more.
Fashion + Streetwear
Beyoncé and adidas unveil the “IVY Heart” collection for Valentine’s Day
Queen B is ready for Valentine’s Day as her IVY PARK brand is dropping another collab collection with adidas, to celebrate the day of love. The new “IVY Heart” collection includes 40 items in bold red and pink shades. The items range from bodysuits, latex puffer jackets, heart-lip belt bags, and tracksuits.
The new collection will also debut five new footwear styles. These unique styles come in bold and vivid colorways. Some of the lineup includes Stan Smiths, Ultra Boosts, and Mule-inspired SuperStars. IVY PARK took to Instagram to share the campaign for the “IVY Heart Collection,” which was filled with love-themed vibes.
The video included industry figures like Karrueche and Tyson Beckford.
Just in time for Valentine’s Day, Beyoncé’s “IVY Heart Collection” is set to release on Feb. 9 on adidas.com and on Feb. 10 at select retailers.
Hello Kitty x Nike collab is on the way
Hello Kitty has been a fan favorite for years now and now they are set to introduce a collaboration with Nike. It’s no shock the two will be releasing a collection of items, as some of you may remember the duo’s 2004 Nike Air Presto design that was never actually released. According to rumors, we can expect a revised model for those Prestos in this collaboration.
Sanrio, known for their Hello Kitty products, will work alongside Nike to curate a collection that includes footwear and apparel. There are images circulating on social media and insiders have let out what can be the first look into the collection. The image highlights a t-shirt that is branded on the front and back, in a Nike swoosh and Hello Kitty logo.
Be sure to keep it locked with SoleSavy more information on the rumored Hello Kitty x Nike collaboration.
SKIMS releases a Valentine’s Day collection
Love is in the air and Kim Kardashian released her latest SKIMS limited-edition Valentine’s Day collection. Not only does the collection include some classics, but also a number of new items like the Sheer Mesh collection, Woven Shine, Fits Everybody, and Micro Cording. The new year just started and Kim’s SKIMS line is expected to bring in a total of $400 million USD, from her new collection and other expected drops.
The new Valentine’s Day collection consists of crop tops, front-tie teddys, shorts, bikinis, slip dresses, and bike shorts. All of the items come in a wide range of sizing from XXS to 4X.
These bold limited-edition SKIMS Valentine’s Day collections are available on SKIMS.com.
Sneakers
AJ1 LV8D “Bred” is expected to drop later this month
The newest addition to the iconic Air Jordan 1 family is the AJ1 LV8D Elevated in the “Bred” colorway. The women’s silhouette is inspired by the classic Air Jordan 1. The new sneakers feature the timeless black and red leather upper with a chunky platform in white & red accents. The details on these “Bred” LV8D Elevateds hold history. Starting off with the cork insoles, they feature images of Michael Jordan at the 1985 Dunk Contest.
When creating the women’s exclusive shoe, no details were missed. They also include a gold hang tag chain, to represent the chain MJ wore while taking flight in the ’85 Dunk Contest. The final detail on the chunky shoe is the outline of the “Wings” logo heel and insoles.
The Air Jordan 1 LV8D Elevated “Bred” is set to release in February 2022 at select retailers and potentially through Nike.com or SNKRS. Be sure to keep it locked with SoleSavy for more information on this women’s exclusive release.
Sports + Pop Culture
Nike becomes an investor in the WNBA
It’s a big week for the WNBA. It was reported that the W accumulated a capital raise of $75 million – the largest ever for a women’s sports property.
To no surprise, one of the investors is Nike. With their investment, Nike hopes to increase the visibility of the WNBA and attract more fans into women’s basketball. Other investors include former and existing NBA and WNBA players, NBA owners such as Baron Davis, Swin Cash, Pau Gasol, Condoleeza Rice, and more.
The VP of NA Leagues Partnerships at NIKE, Sonja Henning, had some words to share on the investment. She said, “women’s sport is one of the best investments, with great potential to impact and grow the next era of basketball.” This speaks volumes as this is a start of a bigger movement.
This investment will create a positive impact not only on the current WNBA but the future of the league. A’Ja Wilson, forward for the Las Vegas Aces, also shared her optimism on the Nike investment: “… it also means more opportunity than ever to inspire young girls to dream big.”
Such an amazing start to the year for the WNBA league.
ESPN to have an all-women crew for the Warriors & Jazz Game
There is big news in the women’s sports world this week, including ESPN’s all-women crew, for the Warriors and Jazz game. The Toronto Raptors did this last year with Kia Nurse, Kayla Grey, Meghan McPeak, Kate Beirneses, and Amy Audibert.
ESPN will be bringing on broadcasting legends Beth Mowins, Doris Burke, and Lisa Salters. The three will team up to call the action for the game between the Warriors and Jazz on February 9.
This game will be a women-led production and operation all around. There will also be an additional 33 women handling behind-the-scenes production. They will be working in Salt Lake City and in the control room from ESPN Headquarters. If you are planning on tuning into the Warriors and Jazz came to watch the women’s crew in action, be sure to tune in on February 9th.
Beauty
Becky G’s Tresluce Beauty is releasing a hydrating lip tint collection
Singer and actress Becky G made her stance in the beauty world this past summer. Becky G entered the world of beauty with the motive of celebrating her Latin culture through Tresluce Beauty. She will now be adding a hydrating lip tint collection to her beauty line. The collection will include six unique shades, named “Mesmerize,” “Electric,” “Captivate,” “Seductive,” “Daring,” and “Fearless.”
Her new Bold y Atrevida Liquid Lip Tint collection is just as bold as her and comes in shades of bubblegum pink all the way to cherry red. The lip tints create a dewy effect and are created with hyaluronic acid and glycerin, giving users that plump & hydrating finish. To give a cooling finish, the product is completed with plant oils.
Becky G’s new Bold y Atrevida Liquid Lip Tint collection is available on TresluceBeauty.com.
Kylie Cosmetics introduces a Valentine’s Day collection
Love is in the air as Kylie Cosmetics launches a Valentine’s Day collection. Inspired after the day of love, the limited edition collection will include a 12-shade pressed powder eyeshadow palette. The shades come in matte, metallic, and shimmer finishes.
Kylie’s popular lip kit will be released in this love-themed collection in shades of pink nude and pink mauve. The names for the lip shades are inspired after Valentine’s Day, one being called “About Last Night” and the other “ No One’s Baby.” The line also consists of a lip gloss set, ranging from a peachy nude to a hot pink shade.
The collection is meant to help you create that romantic look and includes a blush stick and false lashes. Kylie’s new Valentine’s Day collection is available on KylieCosmetics.com.
See you next week for the latest ICYMI recap. Stay tuned to more women’s news on SoleSavy.