Jack Harlow Joins the New Balance Family Ahead of Shoe Debut

Jack Harlow officially joins the New Balance family.

The Grammy-nominated artist and the Boston-based brand will continue their partnership with marketing campaigns and the brand’s connection to basketball and its culture. Coinciding with the announcement, Jack Harlow will be debuting a new performance basketball shoe at the Ruffles NBA All-Star Celebrity Game.

“I have been rocking New Balance since I was a kid, so to officially join the brand in this way is really exciting,” Harlow said. “Iâ€ve always loved the 990 and recently the Joe Fresh Goods 990v3 and collabs with the 550s have been fire. Iâ€m excited to peek behind the curtain and work with the brand more.”

In addition, Jack can be seen wearing several of his favorite New Balance styles in the music video for his highly anticipated new single “Nail Tech,” which is out everywhere on February 18.

“Jack is a rising star and an authentic fan of New Balance, we could not ask for a more ideal ambassador to represent our brand. We are consistently impressed with Jackâ€s devoted passion for his craft and his relentless desire to improve,” Chris Davis, New Balance Chief Marketing Officer and SVP of Merchandising said. “He is simply an individual who is not afraid to innovate, a value that is mirrored in our brand identity. We look forward to collaborating with Jack to transcend the world of fashion and sport, just as he has done in music and culture.”

The New Balance family continues to grow with stars from pop culture, sports, and fashion with its current roster that includes (but isn’t limited to) Jaden Smith, Storm Reid, Selena Samuela, Kawhi Leonard, Sydney McLaughlin, Coco Gauff, and others.

Stay tuned to SoleSavy for more news about the new performance basketball shoe and more New Balance news. As always, our sneaker monitors and release day strategy will have members ready for drop day.