In early 2022, 23XI Racing announced a partnership with Jordan Brand that would make the Jumpman the sponsor for the No. 45 Toyota Camry team for the 2022 season. Kurt Busch joined team co-owner Denny Hamlin as a Jordan Brand athlete, and now Jordan Brand will now serve as the primary partner for two races this season.
The Kansas Speedway on May 15 and the Richmond Raceway on August 14 will see Jordan as the primary sponsor, allowing the brand to will design the car wrap, shoes, and team uniforms.
Ahead of this weekend’s race, 23XI and Jordan Brand have unveiled the “Black Cement”-inspired wrap for Busch. The iconic pattern was first seen on the Air Jordan 3 back in 1988 and has since become a staple within the Air Jordan line and beyond.
Stay tuned to SoleSavy for more news from your favorite brands, including Jordan Brand.
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