Jordan Brand is joining forces with Howard University in Washington D.C. as a part of a 20-year-long partnership. The partnership not only focuses on the athletic portion of the University but the academics as well.
“Howard University and Jordan Brand share a legacy of excellence and deep commitment to the Black Community. As a HBCU graduate, I understand the educational impact an institution like Howard University has. We are proud to partner with Howard University and see the growth in Black talent on the field and well beyond it,” says Craig Williams, Jordan Brand President.
The partnership cements the firm bond between Jordan Brand and HBCU culture. Together, Jordan Brand and Howard are looking to elevate the influence of HBCUs on the court and inspire future generations with recruitment opportunities. As well as various branding on school supplies, Jordan Brand is planning to unveil the first Jumpman uniforms for the athletic department on August 27.
In addition to the partnership, Michael Jordan and Jordan Brand pledged $100M dollars to the Black community to fight for systemic change.
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