Jordan Brand has been leaving its mark at NBA All-Star Weekend since well before it was even a brand. Starting with the infamous “freeze out” game during Michael Jordan’s rookie season, the Jumpman has maintained its presence throughout the decades. This year in Utah is no different with the brand hosting PARLOR23, its hub for activations in Salt Lake City that aims to inspire self-belief in the next generation. PARLOR23 will be open to the public for basketball experiences, live discussions with Jordan Brand athletes, customizable products, food, and of course, product releases.
Fans of MJ will recognize the pizza parlor reference in the name, nodding to the iconic “Flu Game” during the 1997 NBA Finals between the Chicago Bulls and Utah Jazz. Rumor has it, MJ ordered pizza to his hotel room before Game 5, leading to an illness that forced him to play with flu-like symptoms. While “Flu Game” Air Jordan 12s aren’t scheduled to release, fans on the ground can expect to see Laney Air Jordan 1s, “Playoffs” Air Jordan 13s, Luka 1s, Zion 2s, Air Jordan 37s, and perhaps a restock of recent releases like the Black/White Air Jordan 1 High 85′.
