Luka Dončić and his rise to stardom in the NBA has been nothing short of amazing. From his Jordan Brand endorsement deal to his stellar on-court performances, the Dončić stock continues to rise.
After penning his Jordan brand deal in 2019, speculation of a Jordan Brand signature shoe line quickly followed. While the brand has cooked up a handful of player exclusives (some of which have released to the public), the wait for Dončić’s signature shoe is almost over.
The Jordan Luka 1, potentially nicknamed as the “Sly Fox” per Sneaker News, is coming soon. Reportedly releasing in a handful of colorways in full-family sizing, the next member of the Jordan Brand signature shoe series is one to watch.
Dončić will join Russell Westbrook and Zion Williamson as Jordan Brand athletes with an active signature shoe line. Both Chris Paul’s and Carmelo Anthony’s signature shoe lines are discontinued, though the players still rock previous models and new PEs of the Air Jordan line.
An official release date for the Jordan Luka 1 has not been announced. However, Sneaker News reported a summer release, so we expect release details to surface in the upcoming weeks. As always, our sneaker monitors and release day strategy will have members ready for drop day.
Stay tuned to SoleSavy for more sneaker-related news from your favorite brands, including Jordan Brand.
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