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Kanye West Redesigns the GAP Flagship Store in Times Square

From working at the GAP to working with the GAP, Kanye West’s fashion empire has been expansive. Recently, he and Adidas made a promise to make Yeezys available for everyone which has resulted in a myriad of restocks and new sneakers. Recently, it was reported that Kanye and his team had applied for a trademark for YZYSPLY and now we’re starting to see why. 

Kanye is making strides to completely reinvent the consumer marketplace by offering luxurious piece through a mainstream marketplace as seen with the upcoming Yeezy Gap Engineered by Balenciaga collection announced earlier this year. For the first time ever and in conjunction with the Yeezy-Balenciaga collection, Kanye has redesigned the GAP flagship store in Times Square.

In a newly launched Instagram simply @Yeezy, the post shows a simple wordless transaction in a black room with a mountain of clothes behind the store clerk. The closing of the video features the GAP logo hinting that the Yeezy brand is moving into stores as was reported.