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NASCAR’s Kurt Busch Joins Jordan Brand’s 23XI Racing Team

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Luis Torres

Another legend joins Jordan Brand.

Kurt Busch, the decorated NASCAR driver, is the latest member of the 23XI Racing family. Joining alongside Bubba Wallace, the 23XI Racing team continues the tradition of excellence.

23XI took off in 2020 as Michael Jordan and racecar driver Denny Hemlin teamed up, combining their passion for competition and dominance. Named after Jordan’s 23 and Hemlin’s 11, the Cup team now has two of NASCAR’s elite, who happen to don the numbers Jordan is widely recognized for — 23 (Wallace) and 45 (Busch).

Though the announcement of Busch joining was made in late fall 2021, Jordan Brand, 23XI Racing, and Busch recently made it official.

 

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Stay tuned to SoleSavy for more industry news from your favorite brands, including Jordan Brand.

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