The Ball brothers – LaMelo, Lonzo, & LiAngelo Ball – will be signing with Jay-Z’s Sports Management company, Roc Nation. As the family trio continues to excel in their journey, Roc Nation will give the Balls the resources and connections needed to further advance their careers. LaMelo is currently projected as the potential #1 pick in the upcoming NBA Draft.
One area of untapped potential is the Ball Brother’s inevitable shoe deal. Other than the family’s own Big Baller Brand line of sneakers, the three of them remain unsigned by any sportswear brands. While it is still too early to know where their talents will lie, it’s reasonable to assume that Puma could be involved as Jay-Z is also the creative director at the brand’s hoops category.