The GOAT enters the Metaverse.
In late 2021, Michael Jordan, his son Jeffrey Jordan, and former Nike & Jordan Brand executives launched Heir, Inc. alongside HEIR, a personalized web3 platform for professional athletes.
“The platform is designed for athletes and other culture creators to expand, enhance, and deepen their relationships with their supporters around the world through membership-based access to digital assets and intimate first-person drops. With new frontiers in web3, the HEIR platform will deliver economic value to original culture creators and those who consume it early with new decentralized capabilities that drive ownership. Supporters and athletes connect through Huddles, an exclusive and capped experience powered by blockchain technology that offers unprecedented access to exclusive drops, member-only videos, and more,” according to HEIR.
HEIR is releasing its first NFT collection. And, of course, it’s all about the GOAT.
The HEIR “6 Rings” NFT collection remains ominous, but there’s one certain thing — a (Chicago) bull is involved. The “6 Rings” NFT collection releases on March 3 on the HEIR App.
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