Michael Jordan, Jeffrey Jordan, and others announce the launch of Heir Inc., a tech and entertainment company.
Alongside Jeffrey Jordan is Daniel George, founder of Limitless Creative agency, and Jeron Smith, former CEO/co-founder of Stephen Curry’s Unanimous Media.
The first Heir, Inc. product is HEIR, which is a web3 personalized community platform for athletes.
“The platform is designed for athletes and other culture creators to expand, enhance, and deepen their relationships with their supporters around the world through membership-based access to digital assets and intimate first-person drops. With new frontiers in web3, the HEIR platform will deliver economic value to original culture creators and those who consume it early with new decentralized capabilities that drive ownership. Supporters and athletes connect through Huddles, an exclusive and capped experience powered by blockchain technology that offers unprecedented access to exclusive drops, member-only videos, and more.”
“HEIR is the first product launched by Heir Inc., a next-generation holding company that builds culturally-inspired consumer brands rooted in tech and entertainment. HEIR is backed by Thrive Capital (investors in Instagram, Stripe, Slack, Robinhood, Github) and a diverse group of industry leaders spanning sports, tech, and entertainment,” according to HEIR.
“My dad is a strategic adviser and partner. We meet with him regularly, and he provides guidance and insightful ideas,” Jeffrey Jordan told Variety. “When he was playing, he didn’t have the same tools to connect with his fanbase or monetize that. We’re being very deliberate with our early-adopter athletes,” Jordan stated, adding that Heir is aiming for A-list NBA and WNBA players, as well as NCAA rising stars.
The HEIR waitlist is open now.