New Balance and Bandier have a second collection underway with the “Her Advantage” campaign. The campaign features New Balance tennis athlete Genie Bouchard and highlights the transformative qualities of both fitness and fashion.
“I’m super excited to be part of the latest New Balance x Bandier collaboration campaign,” Bouchard said. “Both the campaign and collection were designed to empower women to feel strong and confident, and that’s something that’s always been important to me on and off the tennis court. Pair that sentiment with fresh sneakers and cozy-chic apparel as stunning as what New Balance x Bandier have created, and you truly can’t beat it.”
The collection includes the New Balance 327s in white and mustard yellow. The collection will also include apparel designed to empower women to feel their strongest and most confident, both on and off the court. Some featured pieces include a co-branded fleece crewneck and hoodie sweatshirts that are perfect to layer on top of the corset tank and ultra high rise tight in three new colorways, long sleeve bodysuits and track pants, and a chic sherpa coat to add that extra layer this winter.
“We hit the jackpot with this collaboration and to have Genie as the face of our second drop is a total dream,” BANDIER founder Jennifer Bandier said. “I think we can all agree that when you look good, you feel good, so this latest collection is meant to amplify what New Balance and Bandier’s union stands for — strength, style, and sport.”
The New Balance x Bandier collection launches on December 10 on NewBalance.com and Bandier.com. The prices range from $68-$298 for apparel and $120 for the footwear. As always, our sneaker monitors and release day strategy will have members ready for drop day.
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