As seen on Unboxed Issue 57. The Unboxed newsletter covers the most important stories of the week across sneakers, sports, and fashion straight to your inbox on Mondays.
New Balance continues its hot streak. If you haven’t been paying attention by now, the Boston-based brand has been on a nearly unmatched run with its partners. From Kith, to Joe Freshgoods, to Bricks & Wood, to Salehe Bembury, to Aimé Leon Dore, and others, New Balance isn’t letting up on its momentum anytime soon. As we approach the end of 2021, the brand is drawing up some buzzer beaters for the end of the year as well as getting the ball rolling in early 2021.
This week, Joshua Vides and New Balance kick-off their partnership with a range of apparel and a paint-splattered 327 and 57/40 that emulate the artist’s design process. If you’re looking for something sweeter down the road, Concepts and NB continue their relationship with a strawberry kiwi-inspired 992.
Whether you’re a mood board enthusiast or looking for something more niche, New Balance continues to have you covered with its litany of collaborators and its expansive footwear catalogue. If the last four to five years are any indication of what’s ahead, we’re all in for a treat as NB continues its rise to the top.
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