New Balance is entering the Metaverse as trademark filings suggest.
The Boston-based brand has filed three trademarks on January 13, according to John Gerben.
Under the trademarks, the brand plans to launch downloadable virtual goods including footwear, clothing, sports bags, sports equipment, and accessories for use in online virtual worlds; retail and online store services featuring virtual merchandise, and non-downloadable virtual footwear, apparel, sports bags, sports equipment, and accessories for entertainment purposes.
New Balance is the latest to launch into the new digital frontier as adidas and Nike have made it clear that they plan to fully immersive themselves and their products in Web3.
New Balance’s Metaverse plans are still disclosed.
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