By Luis Torres
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With Pride Month kicking off in June, New Balance has announced its “Everybody’s Welcome” collection.
Inspired by the global LGBTQIA+ community and rooted in vibrancy and playfulness, the upcoming collection features art by queer Hong Kong visual artist, Zoie Lam. The footwear and apparel introduce original designs by Zoie that are emblematic of happiness and optimism. Her genderless characters are quirky and kindhearted; exemplifying warmth and empathy and underline our belief that everybody is welcome, no matter how you identify.
“At New Balance, we believe that product can be purposeful in driving positive change and creating healthy dialog,” said Kristen Mackenzie, Sr. Marketing Manager for New Balance. “Zoie Lam’s core value is positivity and she celebrates and encourages ambiguity and fluidity through her art. As a brand, our hope is that this collection will help foster connections with each other, regardless of our differences.”
The collection includes graphic tees, shorts, anorak, singlets, the Fresh Foam Tempo running shoe, a classic 574, and sandal. The collection will launch globally and on www.newbalance.com beginning on June 1.
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