A familiar voice graced the airwaves during a commercial break of Game 4 of the NBA Western Conference Finals last week. It was Michael Jordan narrating a Gatorade commercial featuring some of the world’s biggest sports stars. At the conclusion, the GOAT asked a familiar question: “Is IT in you?” The commercial marked the official return of Gatorade’s “IT” campaign including the iconic colored sweat to represent Gatorade flavors. Jordan starred in the original version in the 1990s. Gatorade is following up the campaign with an Eric Emmanual collaboration that includes a Cool Blue t-shirt, bottle, towel, and signature EE shorts.
The collaboration will be released on the brand’s membership platform, Gatorade iD, in limited quantities on Tuesday, June 11, at 10 a.m. ET.
