In a historical move, Nike has officially made Kai Cenat the first streamer signed to the brand. Cenat, who boasts 9 million Twitch subscribers, announced the news during a stream and said it was “a long time waiting.” The Swoosh has taken its time entering the streaming space, and landing Cenat has the potential to change the landscape of endorsement deals that have historically been reserved for athletes and, more recently, musicians. The terms of the deal have not been disclosed.
Kai Cenat Becomes First Streamer Signed To Nike
