Jordan Brand made headlines when it made Kiki Rice its first NIL athlete in 2022, and now the UCLA sophomore is making history with the Jumpman again. The Pac-12 All-Freshman is now the first NIL athlete to have their own Air Jordan PE. The canvas for this historical moment comes on a cherry blossom colorway of the Air Jordan 38 Low. The colorway pays tribute to Rice’s Washington, DC, roots. Fans of Rice’s game will be happy to know that this pair will see a retail release.
