Emerson Harrell’s Nike Air Max 90 “Doernbecher” Bears Down

Did you know Emerson Harrell has ten sneakers (and counting) in his collection? His take on the Air Max 90 is inspired by his dreams of becoming an investor and features U.S. currency graphics on the Swoosh. His first initial has been reimagined as a dollar sign on the tongue and back heel, while the sockliner features the GPS coordinates of his home. The phrase Bear Down on the side panel is a shout-out to Emersonâ€s beloved Arizona Wildcats and a rallying cry for all of lifeâ€s challenges.

Outside of the thrill of getting to design his own signature shoe, Emerson says his favorite part of the experience was working with his Nike design team. “They were so nice and really listened to me,” he said. “Weâ€ve gotten so close through this process—they really feel like family. The Nike Air Max 90 “Doernbecher” is set to release in the coming months via Nike and select retailers. A retail price of $120 has been set. 

Nike Air Max 90 “Doernbecher”
Color: Valor Blue/White-Wolf Grey-University Red
Style Code: FD9710-400
Release Date: Spring 2023
Price: $120