Nike Announces $40M Commitment to Black Community

Earlier today, Nike announced it will contribute $40 million over the next four years to support the Black community on behalf of Nike, Converse and Jordan Brand. The statment read that it’s “focused on investing in and supporting organizations that put social justice, education and addressing racial inequality in America at the center of their work.”

John Donahoe, President and CEO of Nike, said this in the statement:

“Systemic racism and the events that have unfolded across America over the past few weeks serve as an urgent reminder of the continued change needed in our society. We know Black Lives Matter. We must educate ourselves more deeply on the issues faced by Black communities and understand the enormous suffering and senseless tragedy racial bigotry creates,” said John Donahoe, President and CEO of NIKE, Inc. “The NIKE, Inc. family can always do more but will never stop striving to role model how a diverse company acts. We will continue our focus on being more representative of our consumers while doing our part in the communities we serve.”

To read the full statement, click here.

Earlier this week, we provided a list of various platforms in helping to fight for the change that’s needed to stop racism and police brutality.

 

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