Nike Basketball Unveils New Technology with Nike Air Zoom BB NXT

Nike Basketball’s newest innovation in comfort and performance arrives in the form of Air Zoom BB NXT sneaker, out July 1st.

In what is being dubbed the brand’s “most efficient cushioning platform for energy return”, the Nike Air Zoom BB NXT features a new cushioning technology composed of several recent Nike innovations.

The Zoom BB NXT’s midsole is made up of a full-length REACT midsole with extra foam underneath the heel, two Air Zoom units positioned under the ball of the foot and a thin plate throughout the midsole to provide maximum energy return.

A mesh upper and extra padding around the collar for enhanced Achilles support solidifies the Nike Air Zoom BB NXT as one of the most forward-thinking basketball sneakers in recent memory.

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