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Nike Unveils All-New LeBron James Innovation Center

author
Luis Torres

Oct. 4, 2021

2 min read

Nike continues to change the game through technology with the all-new LeBron James IUnnovation Center being the latest achievement. engineered to better analyze its athletes for a higher level of performance, the LJIC is the pinnacle of the future.

Facilities include a full-size basketball court, a 200-meter endurance track, a 100-meter straight away, and an artificial turf training pitch — all in service of capturing athletes in motion at full speed. Along with the force plates and motion-capture equipment mentioned above, a series of four advanced climate chambers mimic a variety of conditions.

“Our goal every single day is to make athletes better and to make the world better for athletes,” said Kathy Gomez, VP of Footwear Innovation. “Understanding more types of bodies, more genders, more backgrounds and different ability levels helps us create better and more specific product.”

Take a detailed look at the all-new Innovation Center courtesy of Nike’s virtual tour. Keep it locked on SoleSavy for more Nike news.

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