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Nike’s “Play New” Ad Challenges You to Expand Your Horizons Through Sport

Nike is challenging all of us to step outside of our comfort zone with the “Play New” ad.

While we’re all stars at our respective games, it never hurts to try new things and fail. Through failure, we learn how to win and ultimately achieve greatness. The Swoosh taps elite athletes like Sabrina Ionescu, Dina Asher-Smith, and Blake Leeper, as well as award-winning artist Rosalía as they embrace the power of play —  even if there’s a learning curve.

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