Nike Premieres “The Story of Air Max: 90-2090” Documentary

Happy Air Max Day! To kick things off, Nike has released a free, 25-minute documentary called “The Story of Air Max: 90-2090”. The documentary tells the history behind the earliest Nike Air Max kicks, what they mean to people, and the future of Air Max technology, starting the all-new AM 2090. The short film features interviews with Air Max Senior Creative Director Dylan Raasch, DJ Clark Kent, and the young Shea Serrano, the winner of 2018’s Air Max Day “On Air” competition.

The film is described as:

 

A stylish, vibrant, and energetic documentary about the storied legacy and bold future of Air Max. Told through a respected tapestry of designers, artists and cultural icons, this short film deconstructs the creation of the new Air Max 2090 by exploring the roots of Air Max itself and its direct lineage to the iconic Air Max 90.

This story captures the universal impact and unique appeal of a franchise that created a nexus of performance and lifestyle and helped fuel the birth of subcultures and sneaker culture around the globe.

You can watch the full thing here.

 

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