Nike to Stop Selling to Urban Outfitters, DSW, Shoe Shoe, + More, Focus on DTC

In Nike’s continued efforts to focus on Direct To Consumer (DTC) sales, the brand will cease selling to a variety of popular retailers. Focussing their supply chain internally, Nike will no longer be selling to DSW, Urban Outfitters, Shoe Show, Big Five Sporting Goods, Dunhamâ€s Sports, and Olympia Sports. Apparel will no longer be sold to Macy’s while footwear will continue to be offered.

Statements from the retailers in question and further details can be found via Footwear News’ report here.

Image via Byron E. Small