Aimé Leon Dore is having an incredible year. With 2020 only having just begun, it is already clear to see that demand for the New York label’s mix of streetwear and luxury will only continue to rise. So far, in 2020, the brand has already rolled out partnerships with the likes of Porsche and a third New Balance collection.
One year later, ALD’s flagship location in the heart of NYC’s Soho continues to prove itself as the ultimate distillation of the brand’s creative and cultural energies. Complete with its own cafe, the space blurs the lines between a store and community hub; a place to hang out and congregate.
Teddy Santis started the brand in 2014 as a lifestyle, sport and ready-to-wear brand. With a strong focus on simple yet powerful design, ALD is a brand driven to create timeless work by portraying an aesthetic that is uniquely their own.
The design of the newly opened flagship store does not deviate from the simplistic, yet refined vision the Santis has created from the brands’ inception.
Both the store and the cafe are washed in a beautiful, cream-white colour palette. Pieces of furniture range from French-inspired bistro chairs, rustic brown leather couches and a large bohemian rug. All while weaving hits of gold and green, leveraging the brand’s colors.
The incredible range of the SS20 collection is where this space shines. The pops of color from the summer collection really help add that little bit of contrast to the neutral tones. Not to mention various hanging sneakers littered throughout the inside and outside of the store, a signature touch of ALD.
Café Leon Dore is a Greek-inspired concept, featuring coffee, tea, pastries and more. The cafe will also feature fashion and design magazines and books, complete with inside and outside seating for those perfect summer nights in Manhattan.
The next time you happen to find yourself in NYC, do yourself a favor and visit Aimé Leon Dore, if not to purchase an item from the SS ’20 collection, then to have a coffee and enjoy the moment.
Aimé Leon Dore Flagship + Cafe
214 Mulberry St, Soho,
New York City, NY 10012
Monday-Friday 11AM-7PM
Saturday 10AM-8PM
Sunday 11AM-6PM