Paris Saint-Germain and Dior Announce All-New Partnership

As seen on Unboxed Issue 49. The Unboxed newsletter covers the most important stories of the week across sneakers, sports, and fashion straight to your inbox on Mondays.

Paris Saint-Germain continues to excel both on and off the pitch. After an eventful summer transfer window that included Messi, the Parisian club added another star to its roster — Kim Jones†Dior. The French luxury brand and the football club have penned a two-year deal that will have the PSG players outfitted in design looks that “combine formal and casual pieces to elegantly meet the players’ requirements.”

As we explored in Kickin†It, the PSG brand is strong and this latest partnership is the perfect example of how the club transcends through sneaker culture and now high fashion.

With the Jordan Brand and PSG partnership in full force, could we see a Dior x Jordan Brand x PSG collab? Not likely, but weâ€d love to see it.

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