Paris Saint-Germain continues to double down on its international presence. As we covered last summer in our Kickin’ It series, PSG is tapping into streetwear and fashion with its Jordan Brand and Nike partnerships. Additionally, PSG has taken it up a notch with its exclusive Dior partnership as well as the recent Stüssy collab.
Furthering its strengths as a global brand beyond the pitch, the renowned Parisian football club is putting up shop stateside, following up last fall’s Los Angeles storefront. Now, the brand goes coast to coast with its latest flagship opening its doors on New York City’s historic 5th avenue.
“Paris Saint-Germain brand development over the last ten years is truly unique. Becoming the first sports team to open an official boutique in New York City is a key milestone to establish the club as one of the greatest sports brands in the world,” Fabien Allègre, Brand Director at Paris Saint-Germain, said. “We are delighted to work with Fanatics to reinforce our presence in North America and to have a retail expert in Lids operating the store. The club is now the number four sports club in the world on social media and our fanbase, worldwide and especially in the US, is growing exponentially. Over 160 million fans follow our team every day. New York is the pinnacle of that growth. We are excited for Paris Saint-Germain supporters from all over the world to experience this new store event and be part of Paris Saint-Germain unique project.”
The New York City flagship, the largest PSG storefront in the world outside of Paris, will be the home of exclusive co-branded products, merchandise, and more such as a customization station, exclusive signed game & non-game jerseys, as well as other football team items.
Lids and Paris Saint-Germain will hold a grand opening event of the store, located on 587 5th Ave., on March 18.
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