Patrick Mahomes, adidas Unveil New Brand Identity with Logos

The Three Stripes and Patrick Mahomes enter a new era within their partnership as adidas Football and the Super Bowl champion unveil a new brand identity with logos to match. The primary “Gladiator Mask” and his other logos speak volumes to who Mahomes is on and off the field.

“The gladiator mask in my logo represents the mindset of making an impact every single day. Whether itâ€s training in the gym, on-field practice, or a game day – thatâ€s always my mentality,” said Patrick Mahomes. In addition to the primary logo, the brand has also launched a secondary logo and a wordmark.

 The “Always 2PM” secondary logo, representative of a clock, symbolizes Patrickâ€s ability to read and react in the moment, his mindset in the countdown to showtime, and his relentless ability to perform in the most critical moments. The 2PM nickname was given to him as “Patrick Mahomes the Second.”  The “Mahome Heartbeat” represents the thrill of the game and the united pulse of a team.